Useful tips for great beverage packaging design

1) Make sure you chose the right style of packaging.

Always keep in mind that the starting vessel or shape is going to make a big difference to the final product i.e. its tough to make a boring shape exciting so start with an interesting container and your job will be much easier.

2) Find out what is possible to print on the container that you select.

Many types of beverage packaging are limited in the amount or types of colors and textures that you can print on them. As an example many beverage can manufacturing facilities can only print 6 or 7 colors on a beverage can.

3) Design your logo.

Decide what your brand stands for? Who are the consumers that you want to appeal to? What message or feeling do you want to get across to them? And anything else thats important to the image and message of your new product.

4) Decide what you want the beverage packaging design to communicate to your customer?

Are you trying to let them know that your product is “ALL NATURAL”? Then make sure your main message is front and center and that its not hidden or confusing to the customer.

5) Make sure you dont over crowd the packaging with too much information and that the information is well organized.

Keeping the label of your beverage simple and easy to read is key, if you are going to put a lot of information make sure its well placed. Keep the front of the packaging simple and to the point, put the detail on the side and on the back.

If you would like to discuss your beverage packaging design in detail contact us.